Summary

Paradise Jewelry is a single store in a small town, focusing on quality and lasting relationships with their customers. They chose Smartwerks to provide a new and cost-effective way to transition from a paper-based system to a cloud-based point of sale solution.

Many of the functions in their new system became automated and highly efficient, giving them more time to spend with their customers. Immediately after implementation, they were able to:

• Process all customer transactions quickly and efficiently.
• Create real-time P & L reports.
• Automate inventory control and special orders.
• Automate accounting procedures.
• Utilize the customer resource management tool that can email invoices, follow up on deposits and delivery, and provide referral rewards.
• Analyze sales reports for best and least selling items.

Challenges

As is the case with many small businesses, Paradise Jewelry used manual processes, such as paper records, Excel spreadsheets, and an Access database to keep track of their sales, inventory, and customers. Their paper-based records started filling the shelves where inventory was supposed to be. Retrieving those important documents also took a lot of valuable time and effort.

Because their business is unique, they were apprehensive to integrate a digitally based system. Most point of sale systems fail to cover all of the aspects of their business, such as deposits, delivery, and tracking repairs. And, most point of sale systems still require a lot of manual data entry.

Prior to Smartwerks, their customer database was primarily used for contact information. It lacked the important information about what their customers purchased and when. Also, they lacked the marketing tools, such as a referral program to expand their client base.

How Smartwerks Helped Integration and Results

The Smartwerks team supported Paradise Jewelry every step of the way during their transition from a paper-based system to a cloud-based digital POS solution. Smartwerks trained them on every aspect of the system in order to utilize all of the functions and maximize ROI.

The team continued to answer questions and support them during this major transition. Because they started from scratch, they were able to design and personalize their system from the ground-up, creating departments and categories to better organize and manage their operations and sales:

• Inventory management is the key to their operations, allowing them to make informed decisions based on realtime data—not intuition
• Sales reports on top-selling items and average revenue per sale provide them with information about what their customers want and how much they spend.
• Customer resource management tool performs marketing activities, reports on new versus returning customers.

Less time is spent in the back office means more time is spent interacting with customers and enhancing the in-store experience. Through a more organized and intuitive system, they gained control over their inventory, sales, and service. The results were positive in every aspect of their business, saving them time and money, which translated into focusing directly on their customer’s needs. Their investment in the future has quickly paid off.